Rebecca Novak Tibbitt, MPH

Rebecca Novak Tibbitt has more than two decades of experience dedicated exclusively to health communication. Throughout her career, she has worked with and for PR agencies, national non-profit organizations, and pharmaceutical, medical device and biotechnology companies.

Health Communication Expertise

Planning & program management
Research & medical writing
Digital marketing & content creation
Trade & consumer media relations
Issues management
Advocacy relations & health policy support
Employee & stakeholder communications

Areas of Focus

Infectious Diseases
Medical Device
Hearing Loss
Pulmonology
Gastroenterology
Oncology
Pain Management
Pediatrics/Newborn Screening
Cardiovascular Disease
Women’s Health

She has led consumer, trade and digital campaigns to support the FDA approval and launches of numerous pharmaceutical products and medical devices. For several years, Rebecca supported the creation and update of an online toolkit focusing on pain advocacy that involved extensive medical research and writing. To complete her Master of Public Health, Rebecca served as a health policy preceptor at LIVESTRONG.

account management

Background and experience

Prior to starting freelance work in 2005, Rebecca served in the Public Affairs department at Purdue Pharma. She provided strategic counsel, third-party liaison, material preparation and media relations support to Pain Management Advocacy, Corporate Security/Law Enforcement Liaison Education and Marketing/OTC departments. While at Purdue, she secured a number of high-profile media placements and worked with major non-profit organizations including the American Pain Foundation, American Cancer Society, American Chronic Pain Association and the American Alliance of Cancer Pain Initiatives.

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Prior to joining Purdue, Rebecca was a Vice President at GCI Group in New York City where she led programs surrounding women’s health and cardiovascular disease. Rebecca gained further experience at Cohn & Wolfe where she served as a core team member of global and U.S. launch team for a major pharmaceutical company where she organized a media “war room” for the FDA advisory committee meeting and prepared a public relations guide for global affiliates prior to worldwide launch. She also implemented public relations tactics for healthcare clients in areas such as breast cancer, prostate cancer and women's health issues.

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Rebecca is a member of the Public Relations Society of America and the National Association of Science Writers. She graduated cum laude from Ohio University’s E.W. Scripps School of Journalism, with a Bachelor of Science in Journalism, and earned her Master of Public Health from the University of North Carolina’s Gillings School of Global Public Health in Chapel Hill, with a concentration in Global Health. She regularly participates in continuing education and completed a Digital Marketing Nanodegree program through Udacity.

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Matt Casbon
Chief Business Officer at TARGET PharmaSolutions

Rebecca is exactly the kind of Public Relations professional you want on your team. She is thoughtful, measured, experienced and has the ability to adapt to any situation. She becomes part of the team and often contributes above and beyond, no matter the scope of the project or budget. She is a trusted partner!

Pamela Bennett
Former Executive Director, Patient and Professional Relations, Purdue Pharma

I had the pleasure of working with Rebecca as a colleague while at Purdue Pharma and then retaining her as a consultant when she started her own consulting firm. Rebecca's work ethic is extremely strong. She is creative, thorough, diligent, and passionate about delivering a quality work product. Rebecca is truly on task - on time - on budget. In addition, she is a warm and kind human being. I would recommend her without hesitation.

Gina Barbarotto
Global Marketing Manager, Abbott Diagnostics Business

Rebecca has worked as a consultant on a website I manage for numerous years as a content expert/writer/researcher/developer and strategic advisor. I cannot give a higher recommendation with regard to professionalism, passion and productivity. Rebecca is truly a go-getter, an exceptionally hard and responsible worker and is incredibly knowledgeable in the field of pain policy, advocacy and media relations. Rebecca's attention to detail, perseverance to meet deadlines and ability to exceed expectations are top-notch. In addition, Rebecca has an amazing ability to get along with everyone, and I would recommend her highly with no hesitation.

Avni Patel
Director, Medical Affairs, Greenwich Biosciences

Rebecca is an excellent medical content communicator. I worked with Rebecca on a project she was consulting at Purdue. She created and updated content for an online toolkit focusing on pain advocacy. Her knowledge and dedication was evident in her work, she extensively researched and creatively put together fact sheets on different conditions. Rebecca is a true professional with expansive background in scientific public relations and communications.

Dan Collins
Vice President of Marketing, MED-EL

Rebecca is a true Public Relations professional. I’ve worked with her for over 10 years and she is a valuable partner and a vital asset to our company. She excels at understanding our objectives and works with us to develop a plan that will achieve measurable results. Rebecca has delivered tremendous media relations success that’s resulted in increased brand awareness.

Elisabeth Ritz
Ritz Communications LLC

Rebecca plays a part in the success of every team to which she contributes at Ritz Communications. She is a superb writer, and her attention to detail and ability to track information make her an excellent editor as well. As a project leader, she brings exceptional organizational skills, strategic insights and high energy to clients’ initiatives.

client testimonials